Could Amazon break into real estate by buying Redfin? Redfin’s “troves of data” would be major benefit
Redfin CEO Glenn 上海龙凤论坛sh1f Kelman overlaid on Jeff Bezos (Credit: Getty Images and Redfin)
Amazon has a history of breaking into new industries with a splashy buy, having disrupting the grocery business with the $13.7 billion acquisition of Whole Foods. Should the company do the same to real estate by buying online brokerage Redfin? One analyst thinks so.
Jack Micenko, a housing and consumer finance analyst at Susquehanna Financial Group, make上海同城对对碰交友社区 s the case for such a move in a new report. Among the various benefits such a purchase would bring, Redfin s “troves of data is near the top of the list.
If you are going to buy your way into real estate, I don’t see a better option than Redfin,” Micenko told Inman. Redfin s data on consumers’ work history, wages, savings, real estate transactions, and relocation patterns would be a boon to the online retail giant, who could offer vast financial resources in return.
“Really both companies would be better together than they would be apart,” Micenko added. Both companies declined to comment, though Micenko says Redfin is aware of his sug爱上海同城对对碰 gestion.
The analyst also said that buying Redfin competitor Zillow would be a less ideal move for Amazon, because the company uses data differently and has entrenched the st上海同城对对碰交友社区 atus quo around agent commission and agent leverage.
Redfin currently has a market capitalization of ab[……]